December Success: First National Real Estate Karratha Thrives in Year-End Sales Push

Monday 18 Dec 2023

By Debbie Kay

December has proven to be a monumental month for sales at First National Real Estate Karratha, as the team relentlessly works to clear the inventory in the lead-up to Christmas. The focus lies on properties within the most sought-after price brackets: those under half a million, ranging from half a million to $700,000. Notably, properties pushing the million-dollar mark seem to be facing a slower market response.

Strategic Focus on Investors: Unlocking Potential in the Pilbara Market

Debbie and her team have strategically aligned their efforts with investors, a significant presence in the current market. The approach involves securing leases and then selling to investors, ensuring a valuable and sustainable strategy. The remaining inventory is earmarked for first-time homebuyers, providing them with an entry point into the competitive Pilbara property market.

The key to the success in selling properties lies in the unparalleled understanding of the Pilbara property cycle possessed by First National Real Estate Karratha. Debbie Kay's longevity, experience, and deep insights into market cycles have positioned the company at the forefront of the real estate landscape.

December Rush and January Settling In: A Fast-Paced Finale to the Year

As December races towards its conclusion, the team at First National Real Estate Karratha is pushing hard to close property deals. January is anticipated to be a significant month for settlements, with cash deals and fast finance arrangements being expedited to reach unconditional agreements.

Insulating Against Uncertainty: Karratha's Resilience in the Face of Interest Rates

Debbie Kay's proficiency in securing qualified buyers, predominantly investors, is proving instrumental in shielding Karratha's market from the uncertainties of interest rates. The emphasis on dealing with qualified investors ensures that the market remains resilient, with interest rates having minimal impact. The yields cover the interest rates, creating a robust foundation for long-term capital growth.

Leasing Landscape: Navigating the Year-End Slowdown

In contrast to the vibrant sales environment, leasing experiences a seasonal slowdown during this time of the year. Some properties are expected to finalize leases only in the new year. However, First National Real Estate Karratha remains one of the agencies weathering the seasonal variations better.

The agency has observed five break leases, attributed to company leases departing the town. Consequently, rents have been adjusted slightly. Debbie Kay suggests a pragmatic approach, advising investors to delay securing tenants until the new year OR secure now and opt for a 10-15% price adjustment.

In conclusion, First National Real Estate Karratha, under the leadership of Debbie Kay, navigates the dynamic Pilbara property market with finesse. The team's strategic focus on investors, coupled with Debbie's astute understanding of market cycles, positions the agency for continued success. As December draws to a close and January settles in, the agency remains at the forefront, driving deals and securing the future of the Pilbara property landscape.